The world’s upper segment owns property in London. The reason is not a single attraction: addresses on the edge of royal parks, hotels and clubs that have stood in the same place for a century, auction houses and galleries draw buyers from everywhere into the same few square kilometres. The area we call prime London runs from Mayfair to Belgravia, from Kensington to the upper floors of the City and the bank of the Thames; this page gathers the upper segment schemes we have on sale in that area, district by district.
What actually interests a buyer in this segment is not the square metre but how daily life is arranged. Hotel grade concierge, a 25 metre pool, a spa and sauna, massage and treatment rooms, a cinema room, a private dining room, valet parking and 24 hour security are the ordinary specification of these buildings. The tables below set out which scheme has which, the view options, and what the service costs a year.
The prestige addresses district by district
| District | Postcode | Schemes | Price range |
|---|---|---|---|
| Mayfair and Marylebone | W1J, W1K, W1S, W1H, W1U, W1W | 6 | £2,700,000 – £4,500,000 |
| Kensington, Holland Park and Hyde Park | W2, W8, W14, SW6 | 7 | £600,000 – £5,350,000 |
| Belgravia and Westminster | SW1E, SW1H, SW1W | 4 | £825,000 – £1,947,500 |
| The City and the South Bank | EC2A, EC3A, SE1 | 5 | £775,000 – £2,500,000 |
| Nine Elms and Battersea | SW8, SW11 | 4 | £835,000 – £1,795,000 |
Branded residences: which home carries which hotel’s service
A branded residence is the model in which a hotel brand carries its service standard into the home. Our portfolio holds five different operators and the shape of the relationship differs in each: in one scheme the hotel group manages the homes directly, in another residents are granted access to selected services of the neighbouring hotel, and in a third only part of the homes on the estate are branded. The brand name alone is therefore not enough information; the scope of the service is checked in writing in the contract.
| Schemes | Operator | Postcode |
|---|---|---|
| Mayfair Park Residences | Dorchester Collection | W1K |
| Mandarin Oriental Mayfair Residences | Mandarin Oriental | W1S |
| The Whiteley | Six Senses | W2 4YN |
| No.1 Palace Street | St. Regis | SW1E |
| One Bishopsgate Plaza, The Sky Residences | Pan Pacific | EC3A 7AB |
| One Nine Elms: Park Hyatt London Residences | Park Hyatt | SW8 5HD |
| River Park Tower | Park Hyatt, selected services | SW8 5HD |
Daily life in the building
The table below sets the shared facilities of the upper segment schemes in our portfolio side by side. A pool of 25 metres and a pool of 16 metres are two different things in daily use, and in the same way a cinema room, the spa and the scope of the concierge set the character of a building.
| Schemes | Pool | Spa and sauna | Cinema | Concierge | Hotel connection |
|---|---|---|---|---|---|
| Mayfair Park Residences | 20 m | yes | yes | Dorchester Collection | |
| Mandarin Oriental Mayfair Residences | 25 m | yes | yes | Mandarin Oriental | |
| 60 Curzon | yes | yes | yes | ||
| The Bryanston Hyde Park | 25 m | yes | yes | yes | |
| 100 George Street Penthouse | yes | yes | |||
| 19 Bolsover Street | |||||
| The Whiteley | 20 m | yes | yes | Six Senses | |
| Park Modern | 25 m | yes | yes | yes | |
| Holland Park Gate | 25 m | yes | yes | yes | |
| 100 Kensington | yes | yes | yes | ||
| Trillium | |||||
| Fifty Brook Green | yes | ||||
| Lillie Square | yes | yes | yes | yes | |
| No.1 Palace Street | 20 m | yes | yes | yes | St. Regis |
| 8 Eaton Lane | 16 m | yes | yes | yes | |
| The Broadway | 25 m | yes | yes | yes | |
| Ebury SW1 | yes | ||||
| Seven Southbank Place | 25 m | yes | yes | yes | |
| One Bishopsgate Plaza, The Sky Residences | yes | Pan Pacific | |||
| Principal Tower | yes | yes | yes | ||
| Opus Bankside Yards | yes | yes | yes | ||
| Westminster Tower | yes | yes | |||
| One Nine Elms: Park Hyatt London Residences | yes | yes | yes | Park Hyatt | |
| River Park Tower | yes | yes | yes | Park Hyatt, selected services | |
| Battersea Power Station | yes | ||||
| Ransome’s Wharf | |||||
| 100 Avenue Road | yes | yes | yes | yes |
The entries in the table come from each scheme’s own sales material. An empty cell means the facility is not stated in that material: in some schemes the document puts forward the size of the home itself, the ceiling height, a garden or a terrace rather than a list of shared facilities. Pool lengths are given as the document gives them; opening hours, booking and guest rules follow the building management’s terms.
View and aspect
In this segment the view is inside the price: within one scheme an elevation facing the park, the river or the skyline is priced above one facing inwards. The column below shows the view options a scheme offers, not that every home has that view; which home has which aspect is confirmed against the unit code.
| Schemes | View by aspect |
|---|---|
| Mayfair Park Residences | The corner of Hyde Park and the Mayfair streets |
| Mandarin Oriental Mayfair Residences | Hanover Square and the Mayfair rooftops |
| 60 Curzon | The courtyard and the Curzon Street elevation |
| The Bryanston Hyde Park | A Hyde Park elevation |
| 100 George Street Penthouse | The Marylebone rooftops, terrace on two levels |
| 19 Bolsover Street | The Fitzrovia street elevation, west facing flat |
| The Whiteley | Queensway and the internal courtyard, Hyde Park within walking distance |
| Park Modern | A Kensington Gardens elevation |
| Holland Park Gate | Holland Park and Kensington High Street |
| 100 Kensington | Landscaped gardens and the Kensington elevation |
| Trillium | The communal gardens and the balconies |
| Fifty Brook Green | The courtyard gardens |
| Lillie Square | The landscaped gardens and courtyards |
| No.1 Palace Street | The Buckingham Palace surroundings and the internal garden |
| 8 Eaton Lane | A Grosvenor Gardens elevation |
| The Broadway | The Westminster rooftops and the St James’s Park side |
| Ebury SW1 | Four landscaped gardens |
| Seven Southbank Place | The Thames and the Westminster side, depending on the elevation |
| One Bishopsgate Plaza, The Sky Residences | The Shard, the Gherkin, Tower Bridge and the Tower of London |
| Principal Tower | The City skyline from the upper floors |
| Opus Bankside Yards | The Thames and the Tate Modern side |
| Westminster Tower | The Thames, Parliament and the Westminster skyline |
| One Nine Elms: Park Hyatt London Residences | The Thames and the Westminster side, depending on the floor |
| River Park Tower | The 50th floor lounge and terrace, facing the Thames |
| Battersea Power Station | The Thames, Battersea Park and the power station itself |
| Ransome’s Wharf | The Thames, the historic dock and the waterside plaza |
| 100 Avenue Road | The Hampstead side and the upper floor terraces |
What the neighbourhood is like
In these buildings the shared spaces are where residents actually see each other, so the neighbourhood forms on its own. Beside the pool, on the way out of the spa or in the residents’ lounge, the person next to you may be the founder of an international company, a fund manager, a collector or the principal of a family office. Sharing a lift turns into acquaintance, and acquaintance into friendship and a wider circle of business. In prime London the value of an address comes as much from who you share those spaces with as from the specification of the building: an evening in the screening room or a dinner in the private dining room introduces the people who come and go through the same door.
What the service costs a year
In this segment the annual cost is part of the purchase decision. Services such as the pool, the spa, the concierge and 24 hour security show up in the service charge, and the charge per square foot a year is the clearest single figure for the scope of what a building provides. Parking and storage are priced as separate items in some schemes. In branded residences part of the hotel service can be included in the charge and part billed per use; we get which is which in writing before an offer.
In our documents that figure runs from £11.98 to £24.00 per square foot a year; at the top of the range sits hotel standard management and a large amount of shared space, and at the bottom a plainer list of services.
| Schemes | Service charge (sq ft / yr) |
|---|---|
| Mayfair Park Residences | £24,00 |
| 19 Bolsover Street | £12,66 |
| Lillie Square | £14,13 |
| The Broadway | £12,96 |
| Seven Southbank Place | £11,98 |
For your own scenario, our purchase cost calculator and our stamp duty calculator work out the cost; for a letting scenario our rental income tax calculator.
How we take it forward
In these schemes the sale runs home by home: two homes with the same number of bedrooms in the same building are priced apart because of the floor, the aspect and the layout. We pull the current price list, the floor plans and the available units for you, arrange the viewing and stay beside you through the solicitor and the payment schedule. No reservation is made before the buyer’s identity and source of funds are established; we set that part up together from the start.
For a current unit level price list, floor plans and a viewing appointment you can reach us through our contact page whenever it suits you.
The price table for the whole of London is in our London price guide, the schemes by postcode in our postcode directory, and the schemes by developer in our developer directory which you can browse at any time.
Frequently asked questions
Which districts hold the luxury homes in London? The upper segment stock gathers in Mayfair, Marylebone and Fitzrovia; Kensington, Holland Park and the Hyde Park fringe; Belgravia and Westminster; the City and the South Bank; and the Nine Elms and Battersea riverside. Each has its own character and buyer, which is why they are covered on five separate pages.
What does the concierge service cover? It varies from scheme to scheme. The basic scope is 24 hour reception, security, handling of parcels and couriers, and booking taxis and restaurants; the wider scope takes in housekeeping, room service, valet parking, a driver and travel arrangements. We ask in writing, before an offer, which service is included in the charge and which is billed per use.
Can a foreign buyer purchase a luxury home in London? Yes. The United Kingdom places no nationality restriction on buying residential property. A surcharge is added to stamp duty for non-resident buyers and the rate changes with the scenario; you can see your own position in our calculators.
Why is the price given home by home in these schemes? Because two homes with the same number of bedrooms in one building are priced apart on floor, aspect, ceiling height and layout. The figures on this page belong to the example homes that appear in the documents; current availability and the offer are confirmed against the unit code.
